What is relevancy, at least in the context of product marketing" For me, it is the notion that a product is imbued with values which make it appealing for a consumer to include in their lives, today.
The article How The High-End Watch Industry Is...
Shell Cordovan is often considered to be the finest leather available. It?s truly rare, not just being made by only a handful tanneries worldwide, but also having a very small yield per hide, only a few square feet per animal. It?s expensive,... -
Of the many companies drawing from their pasts to create new watches, few have been doing it as long and as successfully as Longines. This year at Baselworld was no different for the brand, with the release of four new vintage-inspired pieces in... -
We give a lot of Speedmaster coverage, but mainly on (Speedy) Tuesdays. Today we make an exception, as we were invited to join the Omega Speedmaster Event in London, with Apollo 11 astronaut Buzz Aldrin, former NASA’s engineer James H. Ragan who... -
We?re back with another Instagram round-up featuring our 10 favorite watch snaps. Posts include a vintage Le Jour chronograph, a Seiko 6105 diver, and a rare Omega Speedmaster “Marui.†But before we get to the watches, we?d like to thank... -
One of the most persistent rumors in the watch world has finally proven true: CVC Capital Partners, a Luxembourg-based private equity firm, announced today that it has agreed to acquire a majority stake in family-owned Swiss watch company... -
In 2014, the 110th anniversary of its founding, Oris introduced its first in-house movement in nearly 40 years, the aptly named Caliber 110. In every year since, the brand has rolled out another variation of that base movement, adding increased... -
The use of novel and space-age materials in high-end watches is always fun to follow as a spectator, but it\'s far more appreciated when their practical benefits might sometime soon be used in watches that a broader segment can enjoy. That\'s... -
In the late 1950s, Jean-Jacques Fiechter, longtime Blancpain CEO and originator of the brand’s now-iconic Fifty Fathoms divers’ watch, introduced a new innovation that enabled that timepiece to meet the strict standards for U.S. military use.... -
Just a short time left in April & for your chance to win a Delma Oceanmaster Automatic in this month\'s awesome aBlogtoWatch watch giveaway.
The article LAST CHANCE: Delma Oceanmaster Automatic Watch Giveaway first appeared on aBlogtoWatch and... -
After a bit of a break Watch Strap Review is back with a new article. This time we look back and discuss what we saw this year in BaselWorld regarding straps. We had more appointments than ever so I can honestly say that we had a great grip on what... -
A new partnership between Breitling and Tudor neatly answers the needs of both brands and potentially signals the beginning of a pragmatic new era in watchmaking.
By James Buttery
The most noteworthy development to arise out of Baselworld this... -
The latest concept watch from Patek Philippe’s Advanced Research division boasts advances to the escapement and the activation of complications
By James Gurney
Patek Philippe didn?t grab the headlines at Baselworld this year, which, to me at... -
At Touch of Modern, we think that considerable value can be found at any price point and we admire what Melbourne Watch Company has set out to do. That?s why we?ve curated a selection of premium Melbourne Watch Company timepieces for a limited time... -
When I call this the "Kikuo Ibe" watch, I don\'t mean to imply that this is a special limited edition or any of that nonsense. This Casio G-Shock GWX5600C-7 is your bog-standard, non-limited G-Shock that is very close to what happens to be daily... -
Sapphire crystals are a common element in luxury watches, but entire cases made of sapphire have been and remain a rarity in the watch world due to the extreme difficulty in making them (and thus, not coincidentally, their prohibitively expensive... -
Timeless Luxury of Texas has been making a name for themselves over the last couple of years with their brand collaborations. So far, we?ve seen two series of -
When it comes to museums operated by watch brands, the Omega museum in Bienne is definitely one worth a visit (and if you’re not planning a trip to Switzerland, there?s a website as well: www.omegamuseum.com). It is located just across from Omega... -
We get to grips with Panerai’s shiny new Luminor – just what exactly is BMG-Tech anyway"
By Chris Hall
This is the latest high-tech watch from Panerai – the Luminor Submersible 1950 BMT-Tech Automatic 3 Days. Yes, they need to get the... -
