Sponsored Post written for aBlogtoWatch by advertiser  It was early 2012 when then-nineteen year old watch aficionado Robbert Suurland, still a student of watchmaking and horology, decided to combine his experience and passion and started his own... -

For years, the watch industry has been resistant to selling online. But now, luxury watch brands and, most importantly, the larger groups are not only racing to embrace digital clientele but are also trying to gain more control over the final... -

We’ve hit the end of February, which means our giveaway with Seals Watch Co. is almost over. Don’t miss out on your chance to win a Seals Model C Automatic watch! Click here to enter and to learn more. Best of luck, and be sure to... -

Driven by a collector?s passion for detail and design, an accessible and honest pricing strategy and a talent for social media, Farer is launching its debut series of chronographs after just three years. What?s the catch" By Chris Hall Paul... -

RJ, né Romain Jerome, kicked off its collaboration with Warner Bros. and DC Comics in 2014, producing the first Batman-DNA watch. This year, after a detour into the Marvel Universe for 2018’s Spider-Man limited edition, the Swiss producer of pop... -

I almost never hear watch enthusiasts talk about time itself. This isn?t entirely strange. Fans of cars don?t talk about transportation; furniture buffs don?t discuss posture; even baseball card collectors have been known to ignore the game... -

Updated and developed for today’s watch buyers. the Mid Century is a latest timepiece collaboration between American watchmaker Timex and fashion label Todd Snyder. The Mid Century design is apparently inspired by a specific Timex product from... -

Sometimes, it seems as if too many brands struggle to take their female consumers seriously. This pervasive sense of “fashion first,� rather than watchmaking, drives me, and a lot of my female colleagues, mad. Thankfully, Bovet is willing to be... -

Casio celebrates the 35th anniversary of the original G-Shock with style that would put even the most self-indulgent Swiss brands to shame: by launching the solid 18ct gold, 70,000-dollar Casio G-Shock G-D5000-9JR ‘Solid Gold’, running for... -

Bremont has a long history of partnering with military organizations for special, limited-edition collections. The brand?s latest collaboration is their biggest yet ? the UK-based firm is working with the Ministry of Defence to produce a... -

Bremont, a British brand closely associated with aviation, has produced several chunky diver’s watches since 2010, including the 43mm Supermarine and 44mm S2000.  However, by 2018, the time had more than come for some new subaquatic offerings,... -

A few weeks back, we published an article chronicling our trip to Damasko’s factory in Germany. Damasko’s an incredible brand, and if you haven’t read our story or watched our short film, then you should definitely go and do that first... -

Sponsored Post written for aBlogtoWatch by advertiser  LAmicroLUX is a two-day event taking place April 6-7, 2019 that celebrates independent and micro brand luxury watches with participation from watch enthusiasts, industry insiders and... -

RJ, né Romain Jerome, kicked off its collaboration with Warner Bros. and DC Comics in 2014, producing the first Batman-DNA watch. This year, after a detour into the Marvel Universe for 2018’s Spider-Man limited edition, the Swiss producer of pop... -

While I can’t imagine a sweeping partnership between Bremont – Britain’s modern watchmaker with several ties to the British army – and the country’s Ministry of Defense came easily, but here we finally are, with the Armed Forces... -

Believe it or not, America was once a major player in watch manufacturing. In their day, brands like Gruen and Waltham showed the rest of the world what serialized watch production was all about. American brands manufactured entire movements... -

Starting tomorrow, our friends over at Cellini Jewelers will be hosting a five-day long event series dedicated to luxury watchmaking at their boutique on Park Avenue in Manhattan. Some of the top independent firms such as MB&F, Urwerk, Greubel... -

That aventurine. So hot right now. But seriously – if you’re going to make a high-end celestial-themed watch, why wouldn’t you use the most celestial-themed stone in the pantheon of all semi-precious stones" Granted, we saw a lot of... -

Timex is dipping its toes back into the waters of luxury watchmaking. The Timex Group, makers of the mass-market Timex brand as well as licensed fashion brands from Versace, Salvatore Ferragamo, and others, announced this week that it is... -