Luminox recently introduced a new family of Bear Grylls Mountain Collection watches with some important design changes that include a new case, strap, and dial design language. Media personality and survivalist Bear Grylls has been a Luminox brand... -

We love a good riff on an existing concept around here, and there?s one candidate in particular that?s ripe for experimentation. The Oris Divers 65 (of Divers Sixty-Five if you?re not into the whole brevity thing) has proven rather malleable... -

When Panerai unveiled the Navy SEALs line of watches last year, to say there was a mixed reaction would be putting it lightly. Despite the naysayers, the brand did what it does best: make extremely robust watches that can be recognized by a variety... -

Today is a big day here at Fratello as we are officially kicking off the Seiko World Cup: Dive Watch Edition! Seiko divers are a crucial part of any watch enthusiast or collector’s journey. Whether a first stepping stone into the watch world, a... -

For its latest new release of 2023, Bell & Ross has teamed up with the Tara Ocean Foundation to create a limited-edition version of its BR 03-92 dive watch that celebrates the first year of their partnership. The Tara Ocean Foundation is a French... -

Collective Horology? a horological collectors’ group specialized in the creation of collaborative watches and retail of independent brands within the US? announces their ninth collaboration in partnership with Oris via the new Divers... -

Sponsored post presented on aBlogtoWatch for advertiser One year after its initial release, CODE41 is bringing its groundbreaking Mecascape back in a limited run of just 30 pieces. The Mecascape is truly unique in the world of horology ? not a... -

Grand Seiko held their annual GS9 Club gathering for members of their collecting community over the weekend, and just like last year?s event in Brooklyn, this year?s festivities involved the launch of a new watch. Three watches, in fact, made... -

In today’s consumer marketplace (watches or otherwise) the “collaboration product� has been the trend du jour. Collaboration products are so important that a growing number of fashion and luxury categories are emerging. A typical collaboration... -

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Küffer, the Founder and CEO of Norqain. Ariel and Ben start the show by talking through Jean-Claude Biver joining Norqain as an advisor to the board,... -

For today?s edition of Pre-Owned Spotlight, I am going back to my vintage roots. You can take the watch geek out of the vintage boutique, but you cannot take the vintage boutique out of the watch geek. That doesn?t sound quite right, but you catch... -

IN PARTNERSHIP WITH Conquering The Rubicon Trail With The G-Shock Mudmaster GWGB1000 Superior toughness. For 40 years, the G-Shock name has been synonymous with both durability and reliability. It is a well- and hard-earned reputation, forged... -

The southern German traditional brand Laco, whose origins date back to 1925, is known not only for pilot watches but also for nautically inspired timepieces. Now, Laco is expanding this model range and presents a reissue of the models named after... -

More so than possibly any other mainstream complication, the moonphase carries a unique position in watch enthusiast culture. Although it?s undeniably evocative and emotional, the moonphase complication itself is arguably divorced from the... -

?Watches, Stories, and Gear? is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh,... -

Over the years, some of the most popular Casio G-Shock collaborations were those that have been produced with the Japanese fashion brand A Bathing Ape (better known simply as BAPE). The first BAPE G-Shock watch was launched back in 1998, and over... -

Before you make your judgement about Studio Underd0g’s new watches in the 02SERIES Field collection, there are a few things to know. Across the series, it’s more sedate than the in-your-face Studio Underd0g chronographs, with just one wild... -

Wait a Minute! is a new column that delivers quick reads meant to stimulate conversation. Let’s be practical: No one needs a power reserve beyond 38 hours on a mechanical watch. That seems to be the industry minimum these days, with a scant few... -

Remember when Louis Vuitton’s Tambour line was all about loud and bold statement pieces" Well, neither do I… But before we knew it, the luxury line transformed into something that whispers class rather than shouts it. Twenty-one years since the... -