160 Years Young: Re-edition of a Heuer Carrera
To honour this special anniversary, the Swiss luxury watchmaker is introducing the TAG Heuer Carrera 160 Years Silver Limited Edition with a design from the 1960s powered by a 21st century watchmaking innovation.
In 1860, TAG Heuer ? known as Heuer at the time ? was founded by Edouard Heuer in Saint-Imier, Switzerland. Over the past 160 years, much has changed but the brand?s commitment to innovating and developing cutting-edge watchmaking creations has remained constant. One collection that is set to receive special attention this year is the TAG Heuer Carrera line, which features the brand?s most elegant chronographs: iconic timepieces since their introduction almost 60 years ago, and which have carried the brand?s racing heritage and daring spirit through the decades.
To kick off a year of tributes and celebrations, TAG Heuer is revealing a TAG Heuer Carrera 160 Years Silver Limited Edition, of which only 1860 pieces will be produced. It will be available worldwide to customers from June 2020.
Back in 1962, then-CEO Jack Heuer heard the story of the legendary Carrera Panamericana, one of the most treacherous road races in the world. The word ?carrera?, which in Spanish means any and all of road, race, career and course, caught his attention: he knew immediately that this would be the perfect name for a new timepiece. The following year, the first Heuer Carrera chronographs left the factory.
As a lover of modern and clean design, Jack Heuer wanted the aesthetics of t...
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