Anonimo celebrates its 20th birthday in 2017. The last two decades have been full of innovation, change, and diversity, with new products being inspired by new talent and new locations. Birthdays always inspire reflection, so here is a look back at the Anonimo that has been, and a look forward at the Anonimo yet to come.
The Beginning
In 1997, an era in which the digital watch was still king, Federico Massacesi sought to launch a business that would leverage, pay homage to, and develop the watchmaking traditions of Florence, Italy. The watches would be entirely mechanical and they would be beautiful ? the ultimate tribute to the union of form and function that had made Florence such an icon of the early watchmaking scene.
When one of Italy?s oldest and most respected watchmaking companies, Panerai, relocated to Switzerland, it left behind many of its most experienced craftspeople ? at around the same time, as luck would have it,that Massacesi was formulating his business plan. With Massacesi?s vision joining the ex-Panerai team?s experience, Anonimo was born. Anonimo Millimetri (1997)
One year after the brand was founded, it showcased its first collectors’ piece, the Millemetri, at Italy?s premier jewelry exhibition, Vicenzaoro. Crafted with a fully automatic movement, the deceptively simple design was designed to military standards and waterproof to 1,000 meters. It would set the standard for all Anonimo timepieces to come.
A Military Tattoo
As ANONIMO discovered wh...