While we haven?t officially covered Brew Watch Co. on the WatchTime website, dedicated readers should be familiar with the brand from our WatchList feature in the August/September print issue of WatchTime magazine (Micro in America), or from founder Jonathan Ferrer?s participation in our ?An American Movement? panel at WatchTime New York 2018. Regardless whether or not you?re familiar with the New York City-based brand, there’s little question that it has positioned itself as one of the more exciting brands to watch among the still-niche terrain of enthusiast-driven, small-scale, independent brands based in America.
The Brew Retrograph Oxford (white dial)
One way that Brew has been able to differentiate itself is by taking its design cues not from typical inspirational fodder like automobiles or aviation, but instead from the humble ? or in this case, not so humble ? espresso machine. Across Europe, and even in some parts of America?s big-city hipsterdom, the art of coffee is no laughing matter. In fact, the Mr. Coffee or Keurig that?s sitting in your office or kitchen right now would be as much of a pariah in an Italian Caffè as wearing an Invicta to a watch meetup would be. There?s a long-lasting culture of mechanical craftsmanship that goes into producing the elegant ? and expensive ? espresso machines that these old-world caffeine fanatics adore. In fact, the mixture of finishes and blending of materials found in these java dispensers is something that crosses o...