Here?s why my new Formex watch made my (every) day: An unaltered customer review by Robert Block, California, USA ? software executive and passionate watch nerd…

My watch collection ? like most, I suspect ? covers all the bases: the chronograph, dress watch, sports watch, watches for work and weekends as well as some vintage pieces. For me, each watch tells more than just the time. They are my personal style statement and represent craftsmanship, tradition and passion. Each addition has been chosen with care and there is a story and a reason behind each timepiece I collect. As a software executive in Silicon Valley, California, I spend a large part of my time solving problems with the latest hardware and software technology. I also love the user experience in my new car, the latest model of carbon fiber mountain bike, the latest cellphone. But in watches, I am old-school and committed to analog only. I was looking for something unique, something not everybody has.
I have been looking to add to my collection, because as any watch aficionado knows, there is always room for something unique and different and a small Swiss brand has caught my eye. Formex Swiss Watches have been around for 20 years but they have been in the news recently for shaking things up in the normally traditional world of watchmaking. The brand’s new, young CEO, Raphael Granito, took the brand in a radical new direction by moving the company from the brick-and-mortar retail model of old to a...