Jack Carlson is ending 2023 how he started it: With a Zodiac collaboration. 
The new Rowing Blazers x Zodiac ?Rouchefoucauld? Super Sea Wolf World Timer follows January?s Rowing Blazers x Zodiac Harry’s Bar Super Sea Wolf, and is just the latest in a line of playful watch collaborations from Carlson?s clothing brand?this one with a subtle nod to Trading Places, the the 1983 classic comedy starring Eddie Murphy and Dan Aykroyd.

In the film, Akroyd?s WASPy Louis Winthorpe III tries to pawn his (fictional) watch, the Rochefoucauld, which he describes as ?the sports watch of the 80s,? with the notable detail that it tells time in Monte Carlo, Beverly Hills, London, Paris, Rome, and Gstaad.
?It?s not a real watch of course?but for a long time, I?ve thought: this should exist,? said Carlson. The Rouchefoucauld nod is peak Rowing Blazers: preppy and fun, with a touch of whimsy. It?s a sensibility that is found not just in RB?s watches, but in Carlson?s personal watch collection as well. He owns some of the classics, of course, like a Seiko SKX, and a no-date Rolex Submariner and Rolex GMT-Master from the 1980s, but Carlson has a taste for the colorful and unique.

Take, for example, the digital Pac-Man watch, Mickey Mouse Timex, and Tin-Tin watch that can be found in his watch box. Or the Domino’s-branded Rolexes, which the pizza brand used to give to franchisees who hit certain sales goals and which Carlson now collects. Carlson called the watches, which fe...