This week marks the unofficial (but also kind of official) beginning of a busy season of new watch releases with LVMH Watch Week. In recent years, LVMH Watch Week has served as an initial showcase for new novelties from the big brands that fall under the LVMH umbrella, and sets the stage for a period that culminates with Watches & Wonders in April. The timeline is a holdover from an era when trade shows were truly trade shows and watch brands would lock in their sales to worldwide dealer networks for the year. These days, that still happens, but it?s also full of very public launches and an all out media blitz by the brands. If the past is any indication, we?re likely to see splashy new release announcements from brands in the other big luxury groups as well as many independents in the coming months, but it kicks off with LVMH, and specifically Zenith, today. 
Zenith?s big new LVMH Watch Week announcement this year is the return of the El Primero Triple Calendar, a favorite reference among collectors going back decades for its mix of sportiness and old-school refinement. The triple calendar has faded in popularity as a complication over the course of time, largely due to movement availability, but also simply thanks to a trend toward cleaner and less complicated designs. But the El Primero execution of the triple calendar has always been particularly well balanced in the way it conserves dial space and makes use of the chronograph subdials to draw the eye whe...