A Hands-On Review of the Updated Monta Oceanking
When you think about microbrands, there are a few things to consider. You should look at what type of materials are being used, how original the design is, and how the price compares to similar offerings. One of the most important aspects, and the one that is most often forgotten, is a look at the owners. Do they care about watches or are they just in it to make a buck" Do they have any sort of background in the watch or design industries"
While this sort of quiz isn’t the be-all and end-all to figuring out a microbrand’s actual worth, it can help eliminate the type of watch brands that proliferate on the side of your Facebook page or pop up as you scroll through Instagram.
The second-generation Monta Oceanking.
One recently established brand that has already made a name for itself across the horological blogosphere and might have ended up on your Instagram feed, not through intrusive ads but instead on a fellow enthusiast’s wrist, is Monta. Monta is the brainchild of Michael DiMartini and Justin Kraudel. Based out of St. Louis, Missouri, the twosome offers some bona fide, Midwestern, horological credentials. DiMartini is the founder of Everest Horology, an online after-market supplier of rubber and leather straps as well as other watch accessories. Kraudel was the founder of the RedBar St. Louis chapter which is where he met DiMartini and they hatched the plan to launch Monta.
The Oceanking comes in a luxurious wooden box with an additional NATO...
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