Xeric is a watch brand with a cult following based on a reputation for creating some of the most ingenious and affordable statement watches in the microbrand world. Their pieces are often conversation starters, featuring unusual time telling displays and lots of color. If you?re familiar with some of their avant-garde designs, it?s perhaps not a surprise that they have an entire sub-collection of NASA branded watches. It just kind of makes sense that watches with a decidedly futuristic, sci-fi inspired look would connect to the space agency. Their latest NASA piece, however, is almost subdued in comparison to prior efforts, and if you?re interested in jumping into Xeric but not ready for a watch with complex satellite time telling mechanism, the new Artemis Chrono might be your speed. 
The Artemis Chrono is named for the NASA program that will bring human beings to the lunar surface for the first time since the Apollo missions over 50 years ago. Returning to the moon is an important space travel milestone so it?s no surprise that Xeric would celebrate it with a limited edition release. The basis for the design, according to Xeric, is an updated take on the tachymeter equipped chronograph, which of course is exactly the type of watch that has become famous as the space watch over the last five decades. 

For the new Artemis Chrono, the bezel has become a focal point and is highlighted with bold colors and has been glass coated to aid in legibility and make the whole wa...