The last time we brought you news of a Louis Erard x Alain Silberstein collaboration, it was one of their most ambitious efforts to date, a Swiss tourbillon coming in under CHF 16,000, which brings a different angle to Louis Erard?s stated goal of making luxury watchmaking accessible. When that watch was released, Louis Erard promised additional collaborations to follow, and today we see the next step in their partnership. The Louis Erard x Alain Silberstein Smile-Day adds a new colorway to a fan favorite format, and shows that there?s still gas left in the collaboration tank. 

The Smile-Day is a stand-alone version of the ?La Semaine? concept that we?ve seen Louis Erard and Silberstein experiment with a few times now. This watch essentially takes a day-date complication and replaces the ?day? with a series of smiling emojis. It doesn?t actually help you keep track of the calendar, but it?s a fun and whimsical idea, and has always felt like a great match to Silberstein?s playful use of color and shape. The wearer is invited to adjust the ?day? to the emoji that most fits their mood, or perhaps the emoji that most fits the mood they want to be in. 
Previous versions of this watch have appeared with black and drab green dials, but this has a very different personality with a light gray dial. It?s complemented by light blue hour markers and a matching oversized minute hand, with a red hour hand and bright yellow seconds hand. As with earlier examples, the new Smil...