A Visit to Grand Seiko’s New NYC Boutique
Just a few weeks ago Grand Seiko announced a new permanent boutique located in NYC?s SoHo neighborhood. For those who recall, about a year ago they made a similar announcement, but it was for a ?Nature of Time? themed pop-up boutique, also in SoHo. Despite a year that none of us need reminding of, the pop-up was a huge success for them, as well as Watches of Switzerland, who managed the pop-up and now the new boutique. As such, they decided to make it permanent, moving just a block west down Spring to a new space to call home. This last week, Blake Buettner and I got a chance to see the new location.
A boutique in the truest sense, it?s intimate and welcoming. Exposed brick and narrow passages make it cozy in a way that feels specific to SoHo, as do its neighbors. On one side you have Crockett & Jones, a top-tier British shoemaker. On the other, you have Doc Martens, also British shoes, and while not inexpensive, more a reminder of your forgotten ska-phase than anything else (though having a revival thanks to all-things-90?s being cool again). But, you?ll have to excuse the lack of original photos of the space, as we were quickly entranced by what awaited us within.
In addition to new digs, the fine folks at Grand Seiko USA had assembled a collection, or perhaps the collection, of Grand Seiko and Credor masterpieces by the Micro Artist Studio. The finest pieces the brands make, it?s exceptionally rare to see this many in one place. And not dummy models either....
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