VPC is a new brand founded by Thomas van Straaten, who may be familiar to some readers as a longtime writer at Fratello. The first watch from his new endeavor, the Type37HW, feels very much like the type of thing that someone fully engaged in this community would bring to life as a passion project. It has many of the hallmarks of an enthusiast focused watch, with lots of little details that get people in the business of writing about these things excited. Most of all, it feels foundational, like the beginning of a platform for future expansion. If there?s one thing watch writers can?t abide, it?s a watch that feels like a one off, vanity project, and, unsurprisingly, VPC doesn?t even have a whiff of that sentiment. 

The VPC acronym that gives the brand its name stands for ?Venustas Per Constantiam,? which equates to ?charm through restraint,? and if you look at the overall presentation of the Type37HW you can really feel the restraint. The watch is sober but doesn?t feel boring, and each individual component part seems to be well considered and thought through. Whether you like the design or not is of course subjective, but I don?t think anyone could reasonably argue that the watch doesn?t have a coherent aesthetic. 
The broad conceit here is that the Type37HW is a ?go anywhere, do anything? style watch, and the specs reflect that. It?s 37.5mm in diameter and measures 9.8mm tall (including the crystal). The stainless steel case and bracelet have been give...