From our May-June issue, a look at some of the current watches that resulted from collaborations between watch brands and car manufacturers.

A substantial number of luxury watch brands maintain partnerships with car manufacturers, auto racing series or race car teams. Others join with one of the prestigious Concours d?Elegance or sponsor a historic motor race, classic car race event, or festival. And almost all of them launch watches dedicated to a specific driver, event, or car. Bell & Ross even developed its own supercar design concept in 2016, the Aero GT. With these alliances, watch brands usually have to devise a co-branding strategy or develop new forms of collaboration in order to take the passion for cars and watches to a new level. We take a look at some of the current partnerships between watches and cars and tell you which brand actually lets you buy a car that matches your new watch. The Bulgari Gran Lusso
Historically, watches and cars have always been closely linked. When people began to travel by carriage, pocketwatches and specially made carriage clocks became an important part of a more mobile society. With the rise of the automobile, drivers started to use pocketwatches in special holders, and watch manufacturers began making dashboard clocks and timers along with producing the increasingly popular wristwatch. Heuer, for example, was the first watch brand to produce a dashboard chronograph (patented in 1911), and became known as a driving force i...