One of the prevailing narratives to come out of Watches & Wonders 2024 was that it was, across the board, a pretty quiet year. That may have been true for some, but others, like IWC, came to play. A good portion of the attention IWC got this year was (justifiably) directed at the new Portugieser Eternal Calendar that Zach Kazan introduced a few weeks ago, but that watch was far from the only Portugieser IWC brought to Geneva this year.
The Portugieser is not the first watch that springs to mind for most of us when contemplating IWC ? far more likely would be some sort of Pilot?s Watch or, more recently, the Ingenieur ? but it has been, at times subtly, possibly the most important collection in the IWC catalog. I know so many collectors for whom the Portugieser was their first nice watch, and it is a model I continue to see in the wild, especially in cities like New York or London where people still routinely wear suits to work.
IWC, like Rolex, is a brand that prefers evolution over revolution when it comes to its designs ? one only has to look at the slow transformation of the Pilot?s Watch for evidence of that. The last few years have seen the brand slowly tinkering with the Portugieser line, bringing it up to date and refining what was already a great watch to make it better. This year, they continued that process and introduced a slew of new models and colorways, all of which come together to make up possibly the best lineup of Portugiesers ever assembled.
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