Alpina is often credited as the maker of ?the original Swiss sports watch,? and it?s that long held spirit of adventure and exploration that has led to their latest partnership, and their latest watch. This fall, Alpina announced a partnership with the National Parks Foundation (NPF), the official non-profit partner of the National Park Service. Alpina has been committed to supporting outdoor adventure since the brand?s inception 135 years ago, so the partnership with the NPF feels like a natural choice for the brand.

In supporting the mission of the NPF, Alpina hopes to engage Americans in support of the National Park system. You can expect Alpina and the NPF to work together in the coming years to build an awareness around the huge variety of recreational activities that national parks offer. Camping, hiking, and exploring the multitudes of rivers and trails in the National Park system are just the beginning. There are many ways, in and out of National Parks to enjoy all that the outdoors has to offer. Just as one example, November 17th was ?National Take a Hike Day.? The point in celebrating a day like this is to recognize that wherever you are, there?s something new to explore, even if it?s your own backyard. Alpina and NPF share a goal of simply getting people outside, ready to discover new things, and to inspire a new generation of outdoor enthusiasts.
Mount Rainier; photo via NPS.

Alpina?s series of outdoor adventure watches underscore why the par...