This article was originally published in the November/December 2022 Issue of the WatchTime print magazine.

Panerai?s Submersible QuarantaQuattro eSteel, launched in 2022, is an appealingly robust companion for sports and in daily life. It owes its special character to the use of recycled materials and to a new dial with a color gradient that transitions from gray to black.

Everybody?s talking about sustainability nowadays. And for good reason, because manufacturers and customers alike are becoming increasingly committed to this goal. Of course, a watch is a very small product. Straps made of plastic recovered from the ocean and cases made of recycled metals may contribute less to the big picture than using eco-friendly fuels or recycled plastic in the construction industry.
But there is one aspect that should not be overlooked: watches are emotional products and their manufacturers are internationally known brands, which often attract huge fans bases. When a watch manufacturer prioritizes environmental protection and sustainability, the message can reach large numbers of people. Ideally, the brand raises awareness for an issue that affects us all.

For example, Panerai recently started using cases made from recycled metals. What began in 2019 with the limited edition Submersible Mike Horn Edition PAM00984 made of Eco-Titanium was continued in 2021 with the Submersible eLab-ID PAM01225, in which Eco-Titanium and other recycled materials make up 98.6 perce...