American Brand: The History of Bulova Through 10 Milestone Bulova Watches - luxury watch

American Brand: The History of Bulova Through 10 Milestone Bulova Watches



Founded in New York City in 1875 by Bohemian immigrant Joseph Bulova, the Bulova Watch Company has been responsible for numerous watch world milestones in its century-plus of existence, and continues to innovate well into the 21st Century. Here we look at 10 important timepieces from Bulova’s history and discover what they meant for the brand and for the watch industry as a whole.
Bulova had already become known for several watch-industry firsts ? such as standardization of watch parts, launching the first full line of ladies’ watches, and airing the first radio commercial ? by 1927, the year in which legendary aviator Charles Lindbergh became the first man to fly nonstop across the Atlantic Ocean. This accomplishment earned Lindbergh the Bulova Watch Prize of $1,000 and the opportunity to be the face of the company’s Lone Eagle wristwatch, which commemorated the record-setting flight. The original Lindbergh Lone Eagle, which was priced at $37.50, was described by Bulova as a “handsomely engraved 14-k white gold filled case with non-breakable crystal in back to protect the movement from dust. Has 15-jewel reliable Bulova movement.” With Lindbergh touting the watch in advertisements as “my pleasure to wear, keeps accurate time and is a beauty,” the Lone Eagle became Bulova’s best-selling watch of the era.
 
In the early 1940s, with World War II threatening and American involvement in the conflict imminent, Bulova enter...
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