Americana on the Wrist: Timex Goes Back to Its Roots With U.S.-Made American Documents Series
As major watch manufacturers go, it?s hard to imagine one more quintessentially American than Timex. Founded in Waterbury, Connecticut in 1854 as the Waterbury Clock Company, its mission to ?democratize? timekeeping for the masses began with the manufacture of clocks that were less expensive alternatives to their European-made counterparts. It continued through the following decades with the mass-produced Long Wind pocketwatch in 1877, to World War I military wristwatches modified from ladies? pocketwatches in the early 20th century, to the introduction of the first official Mickey Mouse watches at the Chicago World?s Fair of 1933, all the way to the famous ?Takes a Licking but Keeps on Ticking? torture-test TV commercials of the 1960s.
Timex American Documents combines American parts and craftsmanship with a Swiss-made quartz movement. Now headquartered in Middlebury, CT, the Timex Group USA, as it is now called, is a large conglomerate, with numerous subsidiary companies, licensed fashion brands, and manufacturing operations throughout the United States, Europe, and Asia. As a consequence of that growth, however, as with most all the historical watchmakers founded in the United States in the 19th century, Timex no longer makes the majority of its watches in the U.S. For the company?s 165th anniversary in 2019, however, Timex chose to honor its legacy by returning, at least partially, to its Made-in-America roots with the launch of the Timex American Documents collection.
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