Gate to success: in 2011, TAG Heuer became the official timekeeper of the Grand Prix in Monaco, the most glamorous event in the Formula One racing calendar.
 
An Extra Dose of Adrenalin: The TAG Heuer Carrera from 2000 to Today
The chronograph was given its own manufacture caliber in the new millennium.
Now under the aegis of LVMH, TAG Heuer intensified its commitment to motorsport in the new millennium. After eleven years as the Formula One?s official timekeeper, TAG Heuer took over the timekeeping for IndyCar, the most popular American racing series, and thus timed the famous 500-mile race in Indianapolis, where the racers? performance is measured to an accuracy of 1/10,000th of a second. TAG Heuer is also active in rally championships. And it?s the watch brand with the most cumulative wins in Monaco (15) alongside McLaren, with whom it has maintained the longest partnership in F1 history (30 years). The partnership with McLaren in the Formula One was followed by a new cooperation with the young Aston Martin Red Bull Racing Formula One team. This was the first time ever that a watchmaking brand?s name was directly associated with an official F1 team designation. The car was called Red Bull Racing ? TAG Heuer RB12. The Swiss watch brand showed its affinity for futuristic technology as a partner of the Formula E, in which only electrically powered racecars are eligible to compete.
A watch brand is directly associated with an official Formula One team for the first t...