Parmigiani Fleurier is one of the most comprehensive Swiss watchmaking firms in operation today. The company ? owned by the Sandoz Family Foundation ? has built up what is perhaps the most horologically potent lineup of workshops and factories in the Swiss industry since it was founded by Michel Parmigiani in 1996. In need of custom screws" A visit to the Elwin manufacturing center in Bern is in order. What about made-to-order escapements" Simply head on down to Atokalpa in the pastoral town of Alle in the Canton of Jura. Elwin and Atokalpa are just two of the five manufacturing operations that make up the Parmigiani Watchmaking Center, an organizational structure that has placed Parmigiani Fleurier at the beating heart of the watch industry as a supplier to other brands while allowing it to ascend to the vaunted title of a vertically integrated manufacture. While Parmigiani’s horological capabilities are unquestionable, the brand’s recognition among consumers has largely remained static in recent years. To address its place in the global marketplace, executive change was in order. This is where Davide Traxler enters the picture. A watch industry veteran with stints at Bulgari, Chopard, and Corum under his belt, Traxler joined Parmigiani as Chief Commerical Officer in March 2018 before assuming the CEO position in July of that same year. When Traxler visited New York earlier this month, WatchTime had the opportunity to sit with him to find out how his ...