An Interview With IWC Creative Director Christian Knoop
For WatchTime’s upcoming Design Special 2018, we sat down with several different design professionals ? including independent industrial designers, freelance watch designers, lead designers of large brands, and even a movement designer ? to talk about how they see the role of design in watchmaking, where they get their ideas from, and what they think good design is. The first in line was Christian Knoop, Creative Director IWC Schaffhausen:
“The secret of a successful makeover is to have the right idea at the right time.”
WT: What is the role of a designer in the world of watchmaking"
CK: Mechanical watches have a rich and fascinating history and many of them become iconic products within the world of luxury accessories. Nowadays, these watches are not just instruments to read the time. They are objects that our customers connect with on a very deep and emotional level. Luxury and beauty always went together and therefore the design and the aesthetics play a very important role. In a market where new products pop up every day, our responsibility as designers is to create products that stand out and are relevant and recognizable because they reflect the values of a brand and speak to the customer?s heart. WT: How did you get into watch design"
CK: I am an industrial designer by training and started my career working on different products like furniture, consumer electronics, domestic appliances, industrial products, and even aircraft interiors...
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