An Interview With MB&F Watch Designer Eric Giroud
For WatchTime?s Design Special 2018, on sale now and available for download in the WatchTime Shop, we sat down with several different design professionals ? including independent industrial designers, freelance watch designers, lead designers of large brands, and even a movement designer ? to talk about how they see the role of design in watchmaking, where they get their ideas from, and what they think good design is.
Here are the answers we got from Eric Giroud, product designer and owner of Through the Looking Glass, and a longstanding member of the MB&F team:
“Good design is a consistent watch with a little tension,
beautifully proportioned, original visual codes and good ergonomics.”
WT: In your opinion, what is the role of a designer in the world of watchmaking"
EG: The role is different depending on the watch brand. For example, with some brands a designer is involved in the [original] design and the future vision of the brand. Then there’s the drawing, which is a tool to communicate the ideas and designs; for some brands, the work of the designer is limited to the drawing. For my part, the work of the designer is very broad. It is placed more and more often at the stage of design and research, but I am informed by my career as an architect, where a project is the result of global thinking and not just a pretty drawing.
WT: How did you get into watches and watch design"
EG: I studied music and architecture, but I always k...
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