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Introduction
Steve McQueen wearing the Heuer MonacoModern day Tag Heuer gets a bad rap. I?m not sure where it started, but at some point the collective WIS community decided that Tag Heuer?s were an over-priced and over-marketed mall brand worn by dude-bros whose collections consist primarily of cheap fashion watches and oversized submariner imitations.
But prior to the merger of TAG (Techniques d’Avant Garde) and Heuer in 1985, this innovative company was building some of the most iconic racing chronographs in horological history.
Under the helm of Jack Heuer, the company infused it?s love of automobile racing and precision timekeeping to produce such icons as the Carerra, the Autavia, and the Monaco ? a watch famously worn by Steve McQueen in the 1971 film Le Mans. While in some ways the characterization of modern day Tag Heuers may be justified, there is a reason for their popularity. They are an accessible brand that have name-recognition amongst the general population, even if some simply buy them for the status they perceive to gain.
But you can?t deny the real history of the brand, and vintage Heuer chronographs are some of the most highly coveted and collectible watches you can find in the collector communities.
Today we?re going to look at some of the vintage chronographs Heuer produced during the mid-century that continue to appeal to modern day enthusiasts and motorsport fans alike.
The Heuer Carrera
Find Vintage Heuer Carreras on WatchPat...