Now entering its 21st year in operation, Anonimo has long been known for big, masculine, military-look timepieces (and no wonder; many of its most successful early models were developed by Colonel Dino Zei, an Italian navy officer and former CEO of Panerai), but at Baselworld 2018 the Florentine watchmaker of robust divers’ models like the Militare and Nautilo dipped its toes into the shallower waters of gentlemanly elegance with the launch of the new Epurato collection.
The Epurato’s “softer, more refined” case was designed to pay homage to classical Florentine aesthetics.
The Epurato, whose initial launch consists of three distinctive, colorful editions, joins the aforementioned Militare and Nautilo families as the third pillar in Anonimo’s modern collection, which has evolved and streamlined its focus since gaining new ownership in 2013. The Epurato’s cushion-shaped case measures 42 mm in diameter and just 11 mm thick, with an integrated crown guard and a fluted bezel, for an elegant wrist profile. Unlike the other two Anonimo watch collections, which feature unconventionally placed crowns at 12 o’clock (Militare) or 4 o’clock (Nautilo), the Epurato offers the more traditional crown placement at 3 o’clock. The dial has applied indices and the triangular hour numeral arrangement (12-4-8) characteristic of the brand; a date window completes the layout at 6 o’clock. Anonimo Epurato in bronze case with anthracite di...