Anytime, Anywhere: G-Shock Collaborates with Boston-Based Bodega
Between strong visual brand recognition and a trustworthy product reputation, G-Shock is the ultimate candidate for partnerships with other brands and embraces that quality fully. Doing so once again, the brand is introducing its latest collaboration with Boston-based brand Bodega. Bodega is a multi-faceted brand that tackles a broad range of art, fashion, design and counterculture, now melding its eclectic breadth to the rugged functionality of G-Shock. The Bodega x G-SHOCK DW5600Â is a fusion of both brand’s identity, creating a contemporary version of the rugged 5600 with hints of poignant nostalgia.
The case is made from semi-transparent grey resin and features a signature octagonal-shaped bezel, as is expected from the DW-5600. Enhancing the rugged look of the case are protruding stainless steel bumpers on either side of the strap. The history of the 5600 design is highlighted in this collaboration as well with the integrated bracelet style, which is also made from resin and incorporates the G-Shock identity into this collaboration. On the reverse, the partnership is commemorated via a steel caseback engraved with co-branded graphics and a continuation of the world map motif.
The display layout features hours, minutes, and seconds in its lower half with designated spaces to display information for its other features. Around the dial in yellow lettering are several descriptive notes indicating some of the watch?s many features. Alongside those ...
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