People in watch-brand marketing departments have it pretty tough, especially if they work at legacy brands that were founded before their birth. When these marketers try to imagine ways to make their brands look cool, they often plunge into a company’s archives, trying to figure out if it was ever cool, and why. This can […] The post Ariel’s Thoughts: Watch Consumers Don’t Really Care Who Invented Things First appeared first on aBlogtoWatch.

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