For the third year running, Armin Strom will be among the sponsoring watch brands at the WatchTime New York event in October. This year, the independent Swiss brand renowned for its skeleton movements will showcase an entirely new technological development that enables consumers to design their own one-of-a-kind Armin Strom watch from the ground up ?the Armin Strom Watch Configurator.
Armin Strom Watch Configurator
As one of the few independent watchmakers with the ability to create their own watch movements under one roof, Armin Strom offers with its online Watch Configurator a greater level of personalization than has any other brand’s online bespoke system thus far. After entering a virtual reality version of Armin Strom’s watchmaking workshop at its Swiss manufacture, guests can begin by choosing any movement available in Armin Strom’s repertoire ? up to and including tourbillon and five-day power reserve calibers. Then he or she can select colors, engravings, and even which parts of the movement are skeletonized ? Armin Strom, of course, being widely regarded as a specialist in skeletonization. Finally, the client moves on to the choices for case material, style and color of the dial and hands, type of clasp, and even the color of the stitching on the strap. As the look of the watch changes with each chosen configuration, so does the price, which is always visible along with the various composition options as the Watch Configurator calculates a...