The watch so nice they named it twice is back, with new case materials and sizes. Bulgari’s Bulgari Bulgari watch, whose engraved bezel and logo-free dial earned it a place among the horological design classics of the 197os, is now available with three new cases and in a new smaller model for ladies.
The Bulgari Bulgari is available in three new cases.
The origin of the Bulgari Bulgari can be traced to 1975, and a notion by the three Bulgari brothers who were then running the company ? Nicola, Gianni, and Paolo ? to produce an exclusive gift to reward their 100 best clients. The watches’ signature feature ? two “BVLGARI” engravings around the bezel, while the dial was left clean of the brand name ? was inspired by the ancient coins struck by Roman emperors, one of many aesthetic influences from ancient Rome that would inform and influence the look of Bulgari watches and jewelry over the decades. So popular was this unconventional timepiece that by 1977, it was launched as a commercial model, its double-engraved bezel giving it its name, Bulgari Bulgari or “BB.” Bulgari Bulgari Men in two-tone bronze and black DLC
The three new versions of the Bulgari Bulgari for men carry on the original’s now iconic look but are defiantly modern in their materials. Their 41-mm-diameter round cases are offered in bronze, in two-tone black DLC-coated steel with bronze bezel, and in all-black DLC-coated steel. The new watches are also equipped with a ...