Look, I don?t have a particular interest in the finer points of outdoor survival. I?d just as soon not find myself in a situation where I need to live off twigs and berries and figure out a way to make a shelter out of a deer carcass, or whatever. I do, however, enjoy Bear Grylls, the British adventurer and television personality best known for getting himself into extremely hairy situations in the wilderness, and coming out of them in creative ways, all on camera. With a name like Bear Grylls, would you expect anything else" Maybe a watch sponsorship" Grylls has hitched his name to Luminox as of late, and the hearty tool watches would appear to be a solid match for Grylls and his persona. 

The new limited edition watch, the Survival Ro3 (Rule of Three), jumps on a trend that we?re happy to see more brands taking part in: the use of recycled plastics in the watch case itself. For the Survival Ro3, Luminox has partnered with Tide Ocean SA, a Swiss firm in the business of recycling ocean plastics, which are one of the most omnipresent of pollutants. According to Luminox, the plastic material used here happens to provide a great deal of durability, robustness, and water resistance, which makes sense for an all out adventure watch with the Grylls name attached to it. 
The Rule of Three, incidentally, was coined by Grylls and has been emblazoned on the watch?s bright orange strap. It?s a reminder to survivalists of how to prioritize in a dangerous si...