When we talk about the popularity of integrated bracelet sports watches, we should keep in mind that it?s not just the standard issue, integrated bracelet watch that?s important to brands who are playing in this market. It?s the platform of an integrated bracelet sports watch. The release of the new Bell & Ross BR 05 chronograph seen here is perhaps one of the most predictable watch releases of the year – of course Bell & Ross would seek to expand the BR 05 line with a complication. We see this in virtually every other integrated bracelet watch line, forming small collections within collections, locking in a style and design language as new watches are pushed out. This, honestly, is the type of watch you look at and wonder if it?s actually a new release – you could have sworn it already existed. I think that speaks to the distinctive look Bell & Ross has created with the BR 05 line, which seems to have grown naturally out of the square case ?Instrument? line of watches that they?re so well known for. 
Zach W reviewed the BR 05 back in March. If you haven?t already, you should definitely go back and read that one, as it provides what I think is an honest and fair evaluation of the BR 05?s relative value (or lack of it) as well as its significant accomplishments in making a well finished, integrated bracelet sports watch readily available to watch fans, without the complexity and difficulties of wait lists, fostering AD relationships, or hit...