Over the past two decades, Nomos has taken a largely incremental approach to building out its various watch families. For a strong majority of that period, no timepiece that left the Glashütte manufactory measured over 40 mm or dared to betray the well-cultivated Bauhaus aesthetic that informed each and every design choice. That has changed in recent years and continued at Baselworld in 2019 as the German brand expanded two of its core collections ? the Club and the Tangente ? in unexpected ways, moving more toward the world of sporty than stylish. We were recently able to spend some time with the new Club Sport Neomatik Date to see how this latest deviation from the traditional Nomos aesthetic impacts the watch?s overall wearability, plus we take a look at how the watch is uniquely targeted to the American market. Nomos Club Sport Neomatik Date
Sports Watch Fever
If there is one constant in today?s watch industry, it?s the success of the luxury sports watch. From the icon status that watches like the Audemars Piguet Royal Oak, the Patek Philippe Nautilus and Aquanaut, and the Rolex Daytona and Submariner have achieved in the minds of consumers to the general ubiquity of dive watches as a whole, it?s a veritable fact that the luxury sports watch market is one of the strongest and most competitive.
The United States, in particular, has long been a market dominated by sports watch fever. One look at the watches highlighted by Hollywood ? leading examples include Sylvester S...