Branded for Life: Introducing Aera Instruments
Let?s just say for one moment that the stars aligned and you and some close friends were given the opportunity to work together and not just design a watch, but build your own watch brand. This brand would need a name that was new, yet familiar sounding; unique, yet relevant. Then you would want a design language that felt fresh and modern. Finally, you?d probably want bold products that would inspire and truly stand out in a growing field of competition. Enter Aera Instruments.
This scenario is precisely what happened back in January of 2018 to a small group of creatives and watch lovers. They had that once in a lifetime chance to build not just their dream watch, but their dream brand. First and foremost, they leaned into their beliefs. Over the course of their careers as designers, branders, and entrepreneurs, they?d learned three truths that they?d most definitely uphold. The post Branded for Life: Introducing Aera Instruments appeared first on Worn & Wound.
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