The transformation of Bravur, the small Swedish microbrand that has always taken a demonstrably Scandinavian approach to their watch designs, into a boutique label focusing largely on cycling influenced watches, has to be one of the least expected developments in our space over the past few years. Maybe it shouldn?t have been, though. Brand founders Magnus Äppelryd and Johan Sahlin are both cycling enthusiasts, and the design inspiration for their watches has always come from a personal place. Maybe it was only a matter of time" Of course, not all of the watches in their collection are cycling inspired, but limited edition chronographs released to mark major pro cycling races have become something of an expectation at this point, and it has changed the brand identity in a real way. The latest watch in this vein, the La Corsa Rosa III, continues the trend while establishing some new design notes as well. 
I?ll come right out and say at the outset that I am not a cycling enthusiast. I don?t even really keep up with following cycling?s professional ranks in a casual way. I think that means I?m probably not the target market for these watches, but I have to say, I?ve always been really fond of them. I love watches that appeal to a very specific niche, the narrower the better, and these seem to fit that bill nicely. I?m also a big fan of the creative use of color on watch dials, and the general format Bravur has followed by borrowing traditional colors associate...