Being a watch industry PR is a tough old job.  OK, so you?re not down a mine or getting shot at, but being piggy-in-the-middle between your client and journalists can be frustrating as hell.  So it?s good to see an up-side for once. Breitling?s agency (let?s hope Breitling didn?t save all this for themselves) had to find a Corvette Stingray, a ShelbyCobra and a Ford Mustang and then rag them around a series of rather lovely locations for the new Top Time watches launch video. Lots of takes and re-takes needed, one imagines; it must have been some shoot. Clearly, the W&W team would have been there like a rat up a pipe to help out, but our invitations must have got lost in the post. But do the watches live up to the seriously petrolheaded launch"
Breitling haven?t really done a great deal to capitalise on their motorsport background, apart from their work with Bentley, preferring to focus on aviation. And it?s bizarre that it?s so difficult to make a good ?car? watch. There have been some utter horrors over the years as makers try to partner with car companies, often on the flimsiest of pretexts. So Breitling have a job of work to do here, especially with a hallowed watch like the Top Time.  
There?s real heritage to draw on, though. Not only did Léon Breitling apply for a patent for a chronograph designed specifically to measure racing cars? speeds back in the early years of the twentieth century, but the Swiss police later used a Breitling to issue t...