Breitling Focuses on Sustainability with the New Superocean Heritage ?57 Outerknown
In the era of COVID-19, many watchmakers have needed to shift gears in their efforts. Unable to hold large-scale events or launch major public partnerships, many brands have been turning inward, focusing on key components of their companies? missions, and working to produce some degree of good with their products. Breitling has been an early adopter in this shift, this past spring unveiling a blue-dial version of the Superocean Heritage ?57 with sales of that specific model benefiting pandemic-focused charities. Today the brand once again showcases its efforts in that space with the launch of the new Superocean Heritage ?57 Outerknown, in all-steel and limited-edition two-tone models.
The two new watches ? which, as their name indicates, are produced in collaboration with Outerknown, the sustainable apparel brand co-founded by surfing legend Kelly Slater ? are Breitling’s latest effort toward sustainability in haute horlogerie. The key component of the models are the NATO straps made of Outerknown ?ECONYL yarn,? produced from recycled nylon waste, ?some of which is recovered from discarded or lost fishing nets,? according to the brand. This strap and its source materials were a purposeful choice, with the original Superocean Heritage ?57 taking its foremost inspiration from mid-century surfing culture, and the modern watch designed to recall that romanticized era.
Specifications
Both the all-steel version and the limited-edition two-tone model have a ...
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