Breitling Introduces a Limited Edition Superocean Heritage for the American Market with a Green Dial
Readers, I?ll level with you: at long last, I?m running out of ways to discuss the green watch thing. We might be past the point that we can legitimately call it a trend – green dials might have penetrated to the point that they?ve just become another standard dial color. You?d be hard pressed to think of a brand that hasn?t flirted with green in the last two years, and it?s fair to say that the novelty of green being an unusual color for a watch dial has worn off considerably. That?s not to say that it doesn?t still have an immense appeal (I love my green dialed Grand Seiko), but utilizing the color as a differentiator or something unique or special doesn?t have the same impact that it did a year ago. That brings us to the Breitling Superocean Heritage B01 Chronograph Limited Edition, which is a large hunk of metal indeed, and clad in a ?black eye? green dial. It?s also black coated and limited to 250 pieces. Oh yeah, and it?s a US exclusive.
Regional releases, of course, are nothing new in the watch industry, and they allow brands to target small runs of watches to customers that they suspect will snap them up, while increasing their collectibility and second-hand value along the way. From a value retention standpoint, it?s a smart tactic for a brand to deploy. Our brains are funny things, and they often tell us we want something that we can?t easily obtain. But if you?re in the United States, have $9,250 to spend on a big Breitling, and dig the black an...
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