Breitling?s long history has continuously been dotted with opportunities to push the brand forward and introduce a new crowd to the Swiss brand. One way to do this is through a continued focus on partnering with brands that complement the Breitling?s mythology, particularly those with a focus on adventure, speed, and adrenaline.
Take, for example, the latest releases from Breitling?s Top Time line-up. Originally designed in the 1960?s by Willy Breitling, grandson of the family company?s founder Léon, as a response to the growing interest in motosports. The popular model, worn by design aficionados and 007?s alike, has only increased in popularity over its six-decade span. Now, both Triumph and Deus Ex Machina are putting their own spin on the Top Time platform once again, after a series of previous successful collaborations along similar lines.
Released this week, both the Top Time B01 Triumph and Top Time B01 Deus nod to the freewheeling spirit of the decades before while situating their own mark on the brand for the modern wearer. Both the Triumph and the Deus follow a blueprint established in previous collaborations, including the ice blue dial on the Triumph and playful accents on the Deus, but the new watches feature Breitling?s B01 chronograph caliber, whereas the earlier references used an ETA derived Caliber 23. That upgraded caliber is housed within the same 41mm stainless steel case as its predecessors. Often called the ?unconventional chronograph?, Top...