Readers, I?d like to invite you to step back in time. Let?s go all the way back to the middle of April of 2024, in the days following this year?s Watches and Wonders. Amidst much content creation by many a watch media figure, there was a single story for which a consensus view began to emerge. While opinions might have differed on the viability of the new Lange Super Watch or the retail pricing of those gorgeous manually wound Grand Seikos, there was one brand on which just about everyone shared a take. Coming out of the fair, just about all of us agreed that Bremont was in trouble.

There?s no need to dwell here on what we?ve already covered, except to say that the reaction to the new look at Bremont was the rare occasion in the watch media landscape where it felt like (almost) everyone was getting their unfiltered digs in. That usually doesn?t happen in our space. The reason is simple, at least at Worn & Wound, and that?s because here we tend to cover stuff we like. We want to share our enthusiasm for the things that get us excited, new releases included. But Bremont rebranding as they did at the biggest watch event in the world was newsworthy in a way that couldn?t be ignored, and we had to (as we always do) cover it honestly. We saw the watches in the metal, and gave our reactions, as did many others, and the many stories that were filed speak for themselves.  It?s been several months since Bremont debuted their new look, and the storm has died down considerably...