Since its founding in 2003 by French watchmaker and designer Bernard Richards, B.R.M (Bernard Richards Manufacture) has forged numerous partnerships in the world of motorsports and its highly automotive-influenced and customizable timepieces have made their way to the wrists of many racing drivers as well as other enthusiasts. For its latest collaboration, however, B.R.M looked beyond the racetrack to the world of premium cigar making, teaming with the famed, historic Montecristo brand to produce the exclusive, highly limited Montecristo BRM Humidor.

With only 32 pieces being made, the cabinets include the luxurious ensemble of a custom-made B.R.M watch; an automatic winder built right into the box; and an assortment of 40 Montecristo “B.R.M Edition” cigars, blended specially by the Plasencias, a multi-generational family of tobacco growers and cigar manufacturers originally from Cuba. The watch bears the hallmark “B.R.M Chronographes” aesthetic, with a 44-mm stainless steel case, a Swiss-made automatic ETA caliber, modified in-house at the B.R.M atelier in France, and a skeletonized dial with the brand’s emblematic engine- and dashboard-inspired details. On this model, the 8 o’clock position is designated by a fleur-de-lis, both a symbol of Richards’ native France and an emblem of the historic Montecristo cigar brand since it was founded in Cuba in 1935. The racing-style rubber strap, another mainstay of B.R.M Chronographes...