Next year, Bulova turns 150 years old, but you?ll forgive them if they start the celebration a little early. Last week in New York City, the band?s home for its entire history, Bulova hosted the world premiere of America Telling Time, a documentary about an hour in length that charts the course of the brand through 150 years of being, quite literally, an American standard in time telling. Watching the film in a room full of watch collectors, watch media, and Bulova staffers it became clear that Bulova is truly unlike any other watch brand, and not for the usual reasons we typically invoke that possibly overused phrase. Bulova?s history is tied inextricably to American history in a way that no other brand can replicate, which is a simple fact of its founding, longevity, and ability to always be on the cusp of trends in culture and watchmaking. 
Before sitting down to watch the film at the premiere, I had an opportunity to speak with Jeffrey Cohen, President of Citizen Watch America, and Patty Schmoyer, Vice President of Marketing at Bulova, about what we could expect later that evening when the documentary would be shown. ?You?re going to see how Bulova played a vital role in our society,? Cohen told me. He then went on to list the seemingly endless arenas in which Bulova was a factor in American life. The space program, being a pioneer in radio and television advertising, and promoting equal pay for equal work at a time when a large American company taking a stance of ...