Bulova Unveils Frank Sinatra Collection: Four New Designs On 10 New Watches
Just in time for Father’s Day, Bulova pays homage to iconic singer Frank Sinatra with 10 new, vintage-inspired watches, dispersed among four distinct design iterations, each named after a famous song by the artist. The collection includes the cushion-shaped ?Fly Me to the Moon,? the rectangular ?My Way,? the tonneau-style ?Young at Heart,? and lastly the rounded ?The Best is Yet to Come? model, also distinguished by its flared lugs. Each of the models includes an image of Sinatra?s hat and/or signature on the dial, an explicit form of third-party branding uncommon in full collections.
According to Bulova, the brand?s connection to Sinatra goes all the way back to the 1950s and The Frank Sinatra Show television series, for which Bulova was a sponsor. Sinatra was also known to have owned and worn Bulova watches throughout his life. As such, the brand, in its continued commitment to produce watches influenced by famous moments and persons in music, has released the 1950s- and ?60s-inspired Sinatra collection to honor Hoboken, New Jersey?s ?most famous son.?
?Fly Me to the Moon?
The first design in the line-up is ?Fly Me to the Moon,? which includes three pieces, each featuring a 39-mm cushion-type, multi-part case construction. Two of these models use simple steel cases with the choice of either a black or silver white dial, while the third uses a gold-toned steel case with a white dial. Each of the dials has a fluted design, featuring alternating applie...
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