Few watch brands demonstrate such universally recognized elegance as Cartier. With watches just as popular among men as they are among women, and delicate styles that straddle the fine lines between jewelry, watch, and fashion-accessory, the French maison speaks to a wide and appreciative audience. This year, in an effort to grow that discussion, and enlarge that audience, Cartier has added an intriguing new extension of its classical, emblematic Tank collection, the entry-level Tank Must.

The Tank Must collection finds its inspirations in a similar watch line from the 1970s, dubbed Les Must de Cartier, which consisted primarily of vermeil (gold-capped silver) watches with simple, often brightly lacquered dials. Those vintage watches were designed to offer the luxurious Cartier Tank style to an increasingly aspirational middle class, helping position the French maker, as the brand to own, especially for women. Today?s Tank Must collection aims at much the same goal, with a diverse assortment of sizes, styles, and colors.
The 1977 Tank Must de Cartier in Red.

At its launch during Watches & Wonders 2021, the Must series comprises three distinct parts: a traditional group, a new SolarBeat series, and a vintage-influenced lacquered series. The watches in the first group are closest to the classical Tank in style, with Art Deco-inspired dials and containing either quartz or mechanical movements. Sizing ranges from Small to Large for the quartz editions, each of ...