Watches and Wonders is an annual event that showcases the latest innovations and designs in the luxury watch industry. Attendees can expect to see new models, limited editions, and the latest advancements in watch technology. The major horological event is making its return to Geneva this month, with a total of 49 brands set to present over the seven day trade show at the Palexpo exhibition center.

Images courtesy of Fondation de la Haute Horlogerie, Keystone, and Cyril Zingaro

Beginning on March 27, Watches and Wonders 2023 opens exclusively to press, retailers, and guests of the exhibiting brands. Enthusiasts and collectors will have the option to purchase a day pass to the public access days of the event for CHF 70 (approximately $75), granting access to the show on April 1 or April 2. 
This year?s show will include the most participants to date, with 13 new brands joining the exhibition for the first time. The new participants are Alpina, Beauregard, Bell & Ross, Charles Zuber, Charriol, Chronoswiss, Frederique Constant, Grönefeld, Hautlence, Hysek, Kerbedanz, Pequignet, and U-Boat. The only two brands that have decided to not return following the 2022 show are Armin Strom and H. Moser & Cie.

The full list of exhibiting brands at Watches and Wonders 2023 is as follows: A. Lange & Söhne, Alpina, Angelus, Arnold & Son, Baume & Mercier, Beauregard, Bell & Ross, Cartier, Chanel, Charles Zuber, Charriol, Chopard, Chronoswiss, Cy...