Godzilla, as he does from time to time, is having a moment. Godzilla Minus One was an unexpected hit in theaters at the end of last year, and as the first Godzilla film from Toho Co. studios to break through in America in years, it has some fans discovering a different side of the King of the Monsters. The Toho films, going back decades to the original Godzilla movies of the 1950s, have generally been a little more character driven and subtle than the bombastic, special effects laden American films. And a new Godzilla themed watch from Citizen is similarly subtle. It doesn?t beat you over the head (or?breathe fire at you) with Godzilla references, but it?s still clearly inspired by the iconic movie monster. 

It makes perfect sense for the Citizen Eco-Drive Professional Diver 300 to be the platform for a new Godzilla watch – the dive watch has long been known as the ?Ecozilla? to collectors, and Citizen is happy to play up the connection. The watch arrives in a year that?s important to both Godzilla and Citizen, as each has a milestone birthday to celebrate: Godzilla turns 70, and Citizen marks the 100th anniversary of their first watch this year. 
The dial and bezel assembly of the new Godzilla piece feature a camo pattern that?s meant to recall the scales of Godzilla?s skin, and you?ll also find very small renditions of Godzilla within the pattern itself. There are two dial variants being offered, one in a classic black and another in a more in-your-face...