Citizen Watch America (CWA) officially opened the group?s first-ever U.S.-based multi-brand flagship store on December 6, 2023. Situated within one of Manhattan?s premiere shopping destinations at 605 Fifth Avenue, steps from Rockefeller Center, this new retail concept invites customers to shop the full range of timepiece offerings across the group?s portfolio of brands that includes Citizen, Bulova, Accutron, Frederique Constant, and Alpina. 

The first of its kind in North America, the new expansive 7,000 sq ft. three-story space is an immersive shopping experience incorporating state-of-the art technology and bringing to life Citizen?s acclaimed “LIGHT is TIME” art installation, a visual expression of the concept of time and its relation to light.
Together with Paris-based Japanese architect, Tsuyoshi Tane (ATTA – Atelier Tsuyoshi Tane Architects), the captivating installation is inspired by Citizen’s proprietary light-powered Eco-Drive technology and spotlights the foundation of any watch movement ? the base plate, which is manufactured in-house for all Citizen watches and ensures the company’s status as a manufacture d?Horlogerie. The installation takes center stage as glimmering base plates elegantly encapsulate the staircase, warmly inviting customers into the store and to the upper shop floors. 

Designed by acclaimed architect Ken Park and his award-winning New York-based firm Kenneth Park Architects, othe...