After a successful tenure at Tudor, Davide Cerrato has been helming the watch division at Montblanc. For the past 5 years, he has been slowly but surely infusing his love for vintage and sports in the timepieces. We recently caught up with Davide to get insights on Montblanc’s watch collection for 2020 and more.

Luxurylaunches: The spirit of Mountain exploration seems to be the theme of this collection, can you tell more about it"

Davide: Yes. I have been following and smelling quite in advance this big trend that is coming which is not only mountain exploring but is really going outside in the outdoor, exploring, adventuring. The big coming back of everything that is camping outside or glamping that is camping in a glamourous setting, the dream of a cabin in the woods that has become really huge, now there are bigger Manhattan architecture studios work on prebuilt sustainable cabins that you can put anywhere. Without the need of electricity, water, etc. Photographers and producers are exploring themselves and making pictures and videos of what they do. Even sports enthusiasts like runners, marathon runners that were mainly running in the city in an urban environment because they didn’t have time to go elsewhere, now take up on trails and go into the mountains. You go up and down for 10,000 meters and you are exposed to a thunderstorm, snow, etc.
So all this is coming back to the dream of being outdoors and reappropriation of relationship with nature...