The De Rijke & Co. ?Miffy? watches have unexpectedly launched the Dutch brand to a level of acclaim over the last few years that would have been hard for most people to predict. That isn?t because the watches they make aren?t worthy (we?ve been following them closely since the excellent Amalfi 1S, reviewed here in the pre-Miffy days), but because the Miffy character is quintessentially Dutch, and not an internationally known and obvious subject for a character watch. And also because, well, who would have thought that the ?elegant driver?s watch? format would lend itself so well to a character at all" There?s an obvious sense of whimsy here, a youthful playfulness combined with De Rijke?s eye for great design that just really works. And the latest Miffy watch is perhaps the most impressive yet: a limited edition run made in collaboration with Revolution, featuring a unique perspective on De Rijke?s Miffy moonphase execution. 
The previous Miffy watches (which we wrote about here and here) were essentially opportunities for De Rijke to experiment with bold colors and work in an aesthetic defined by the illustrations of Miffy creator Dick Bruna. The moonphase disc captures Miffy riding a crescent moon, surrounded by stars, with luminescent material applied to the nighttime scene. It?s one of the largest moonphase indicators we know of in a wristwatch, with the width of the disc itself coming in at 20mm. The artwork takes advantage of the large size –...