DOXA has recently announced the release of the all new Sub 300?, a reimagining of their classic dive watch. Coming in five colorways, the latest iteration of the Sub 300? will catch the eye of those unfamiliar with the brand, while reiterating why DOXA has sustained a cult-like following for nearly the entirety of its 130-year history.

To understand the 300?, let?s first look back at the history of the Sub line. In 1967, DOXA revolutionized professional diving watches with the introduction of the SUB concept, the first mainstream model of its kind. Water-resistant to 300 meters, it featured a groundbreaking unidirectional rotating bezel with dual dive time and depth indications, incorporating the US Navy’s no-decompression dive tables. The iconic orange dial set it apart and became synonymous with underwater exploration, even catching the attention of Jacques-Yves Cousteau, who secured exclusive distribution rights for the SUB 300 in the USA. In 1969, DOXA continued its innovation with the SUB 300T Conquistador, introducing the helium release valve (HRV). Designed for saturation diving, the HRV allows trapped helium to escape during decompression, preventing pressure build-up and potential damage to the watch. This marked another pioneering move by DOXA in ensuring the durability and functionality of their timepieces in the most challenging underwater environments.

Now, available today, the new 300? has taken this history as a jumping-off point for th...